Busy professionals at major, multi-divisional commercial electrical contractor needed modern means to explain and detail the company story to prospects and its customer base. Existing corporate collateral did not fit company operational style.
JR&A MarCom developed a marketing collateral shelf system for engineers (color corporate brochure, folder and divisional information sheets, etc.) that personalized and illustrated the company's many products and services, JR&A also a steady stream of industrial News Releases in addition to designing and writing a company newsletter.
